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Support & Resources > Dealer Articles > Internet Tips & Tricks for Fun & Profit

December 15, 2006
By Peter Cameron-Inglis

1. When you type in a web address in your Internet browser toolbar without the "www." and without the ".com" and hold down the "ctrl" key while hitting the "enter" key it will automatically put in the "www." and the ".com" for you.

2. If you can't see the text on a web page because it is too small try holding down the "ctrl" key while scrolling your wheel on your wheel mouse. This will automatically make the text larger or smaller on your screen depending on which way you are scrolling.

3. When you accidentally delete a message from your email you can sometimes bring it back by holding down the "ctrl" key and pressing the "z" key.

4. If you need to print a web page and those darn web designers have taken away your print button, and your drop down menus, then try holding down the "ctrl" button while pressing on "p". This should let you print the page you are currently on.

5. This one is just for fun. Go to www.amford.com at the top of the page you'll see a great photo of Trail, BC. When we were designing the site we mistakenly thought the bridge was a train bridge and so we animated it by having a train cross the bridge. The dealership later pointed out that this was a vehicle bridge. We replaced the train with some vehicles crossing the bridge but we hid the train so that you can still see it cross the bridge if you click on the sun. Hiding things this way within a program is called an "Easter egg". Just about every program you use has at least one. For example Microsoft word has a hidden flight simulator. Also if you open Microsoft Word and type "= rand (200,99)" and then press "enter" and wait 3 seconds something will happen. See if you can find the "Easter egg" at www.SouthThompsonRV.com and let me know.

5. Here is the 90/10 rule. 90 percent of auto dealers are sleeping at the wheel when merchandising their inventory online. 90 percent of consumers are looking for vehicle options online that are NOT being displayed even though the vehicles have them. 10 percent of the auto dealers are taking 90 percent of the online business. Here are some examples of options that consumers are looking for which dealers rarely ever enter into their online pre-owned inventory:

We would love to hear what you think of this article. And of course, if you have any suggestions for future articles that you'd like to share with us, please send those, too!

Need some fresh, free content for your web site or e-zine? You are welcome to reprint this article on your web site or in your e-zine. We simply ask that you let us know where the article will be appearing, and include our byline with a link to the ASLInternet.com website.

Peter Cameron-Inglis is a co-founder and the Vice-President of Marketing & Operations at ASL (Aged Stock Ltd), a company that provides Internet and sales systems for automotive dealers to increase traffic, increase leads and increase the sales closing ratio.

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