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Why is Search Engine
Marketing so Important?

Resources > Articles > Why is search engine marketing important?


Many businesses would now agree that having some type of presence on the Internet is a must. But with literally millions of businesses calling the Internet their home how does your Web site get noticed? And how can you boost your sales? Enter search engine marketing.

Consider this: imagine a mall the size of the Greater Vancouver area and your business is located somewhere in the centre of that mall. How do your customers find your store? The Internet is literally like finding a needle in a field full of haystacks. Now, imagine your store is located near the front entrance of that mall and your competition is located near the centre. Where will your customers go first? Naturally, they will visit your store first for a number of reasons:

  • Your store is visible
  • Your store has a convenient location
  • Your customer's time is limited
Search Engine Marketing

This is what ASL Internet and search engine marketing can do for your online business: move it from a listing that is somewhere in the first 1000 search results to the first page of a search engine’s results: like putting it near the entrance of the World’s largest mall. At the time of writing this article there were 1,920,000 search results for “used cars bc.” Realistically, that mall we spoke of earlier is probably the size of British Columbia and your customers have no chance of finding you without any type of search engine marketing.

But, it's not simply about getting your web site a high ranking in the search engines. This is only the beginning of what ASL can do for you with search engine marketing. Our goals are to:

  • Target your correct customers - not attract thousands of uninterested visitors to your site
  • Get your message across
  • Increase your target audience
  • Expand your geographical trading area

All of which leads to increased sales.

Contact a staff member at ASL Internet today or use one of our live online specialists to find out how we can accomplish all of this for your business online.

Start succeeding online today!