- Dale Earnhardt
Organic & Pay-per-click Listings
Organic listings are unpaid results returned by a search engine that are generally located on the left of the screen. These types of results are based on the relevance of the keyword(s) or phrases entered into a search box by a user, to the contents of the web pages that are returned by the search engine. Often they are called "pure", "natural search", or "natural listings", as opposed to pay-per-click listings, sponsored links or paid advertisements which have paid for a ranking.
Searchers trust organic listings and will quite often select these links based simply on their ranking. They believe that organic results offer more relevance to their search and offer a greater depth of choice.
Our research has shown that very few searchers move beyond the first page of a search engine's organic listings. They strongly believe that the search engine has ranked the results in order of importance and going beyond the first page of listings drastically reduces their chances of finding anything relevant. Therefore, having a top 10 listing is paramount to your business.
In the past search engines tried mixing organic and paid listings together. This lead to a lot of confusion and public outcry. As a result, search engines were asked to clearly separate the two types of listings. Now with both clearly defined, our research still shows that the greatest return on investment is organic listings over paid listings. The belief held by consumers is that advertisements are commercially motivated and don't offer a relevant solution to their needs. However, further research at ASL has discovered an important link between organic and paid listings. KNOWING how to use both together, correctly, can be a great benefit to your business and increase the chances of a consumer visiting your site.
ASL Internet can save you time and money by optimizing your site for you. We have already done the research that can get you a high organic ranking with the search engines and know the advantages that paid advertising campaign can bring you. Contact an SEO specialist at ASL Internet today. Or use one of our live online specialists below.
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Read on for more information about search engine marketing and how it can benefit your online business!