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About ASL Internet Sales Training Service

"Fantastic!"

Amin Tejani, General Manager
Don Valley North Toyota, Markham, ON

ASL was founded by people in the car business, people who understand that the Internet is about more than just web sites, it's about sales tools and sales processes that sell cars and create happy customers. That's where ASL excels; we provide common-sense Internet sales training services that will empower your dealership to generate superior results and retain more skilled sales personnel.

Internet Sales and Marketing Boot Camps

ASL Internet Boot Camps have empowered over a thousand automotive sales and management professionals sell more vehicles and earn superior average gross.

Dealerships using our methods have experienced significant growth in terms of unit volume sales, average gross, and earnings.

ASL Boot Camp memberships empower managers and their teams with Internet-savvy methods that generate higher closing ratios. This program provides your best opportunity to ensure that telephone calls, Internet leads, and showroom ups in your dealership are being handled properly and closed more consistently.

Your ASL Sales and Marketing Boot Camp membership provides continuous training, including:

1. Boot Camps: Empower your team with most popular automotive Internet training program in Canada. One membership provides your dealership an unlimited number of seats at any of our sessions across Canada!
2. Online Training: Discover the latest Internet Sales & Marketing techniques, without ever leaving the dealership. Attend a 6-pack of online seminars featuring industry experts.
3. Secret Shopping: Confident your Internet customers are being handled effectively? We'll evaluate and report on your team's Internet sales practices, to help you manage them towards greater success!

Boot Camp attendees will discover sales processes that improve closing rates and average gross on Internet leads (whether they come from Trader, themanufacturer, or your own web site), but also how to use these same techniques in the showroom and on the telephone to generate similar benefits: higher closing ratios and increased average gross.

Senior decision-makers will discover how to increase traffic and maximize sales opportunities with highly effective advertising strategies that coordinate and energize marketing efforts across media platforms (radio, print, online, etc.). Dealers who attend ASL Boot Camps find new ways to streamline overall advertising budgets while increasing customer traffic to the store.

Managers, let us help you:

• sell more & earn more by improving present closing ratios & increasing average gross
• maximumize the efficiency and impact of your advertising strategy
• monitor Internet traffic & increase Internet leads from your web site
• drive more walk-ins & phone calls to your store

Join the discussion about online issues that affect dealers...

Train all your staff. Attend as many Boot Camps as you like:

2010

1. January 13-14: Winnipeg, MB at the Canad Inns Garden City
2. February 11-12: Edmonton, AB at the Holiday Inn Express & Suites
3. March 8-9: Toronto, ON at the Toronto Hilton Airport
4. March 10-11: London, ON
5. March 15-16: Calgary, AB at the Radisson Hotel Calgary Airport
6. April 20-21: Halifax, NS
7. April 22-23: Niagara - St. Catharines, ON
8. April 26-27: Vancouver, BC
9. May 6-7: Winnipeg, MB
10. May 11: Ottawa, ON
11. May 12: Vancouver, BC
12. May 13-14: Edmonton, AB at the Days Inn & Suites West Edmonton
13. June 8-9: Ottawa, ON
14. June 10-11: Toronto, ON
15. June 14-15: Calgary, AB
16. September 21-22: Niagara - St. Catharines, ON
17. September 23-24: Edmonton, AB
18. October 5-6: Winnipeg, MB
19. October 7-8: Vancouver, BC
20. November 16-17: Toronto, ON
21. November 18-19: Calgary, AB

"Fantastic!"

Amin Tejani, General Manager
Don Valley North Lexus & Toyota, Markham, ON

"Thanks again for bringing us to another level!!"

Kirk Sharkey, Internet Manager
Bill Osborne Chevrolet Buick GMC, Kemptville, ON

"Very well done, professional, fast-paced, great info to help us sell more cars"

Paul Stephanson, General Sales Manager
Eastside Dodge, Calgary, AB

"Excellent presentation! Very valuable information, it really creates a focus on the future of Internet business"

Warren O'Connell, General Manager
Crown Acura, Winnipeg, MB

"Eye opening! Huge untapped potential!"

Darren Sproule, General Manager
Tony Graham Infiniti/Nissan, Ottawa, ON

" All good information and process"

Craig Rogers, General Manager
Parkside Ford, Winnipeg, MB

" Very good 2 days, valuable place to start!!"

David Durrett, General Manager
Tony Graham Lexus Toyota, Ottawa, ON

" Great job by the coaches - well spent time in this Boot Camp!"

Dain White, Internet Sales Manager
Birchwood KIA, Winnipeg, MB

"Very informative!"

Nicole Barnes
Myers Auto Group, Ottawa, ON

" A refreshing and informative session, well presented and discussed"

Daniel Adelman, Sales Manager
Birchwood Infiniti Nissan, Winnipeg, MB

" You guys pretty much cover every topic!"

Sylvester Tai, General Manager
Pan Pacific Nissan, Richmond, BC

" The instructors are great! Just enough information to not overwhelm. Everyone could benefit from it! "

Corinne McKeown, Internet Sales
Carter GM, Burnaby, BC

" Very well presented. Kept our attention!"

Earl Edmonson, Sales Manager
Birchwood Infiniti Nissan, Winnipeg, MB

" Thanks for the inspiration!"

Mitch Gallant, Internet Department Manager
Capital Ford Lincoln, Regina, SK

" Very informative, enjoyed it very much!"

Mikle Delorme
Gauthier Chrysler Dodge Jeep, Winnipeg, MB

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" Excellent!"

Tirtha Saha, Sales
Fish Creek Nissan, Calgary, AB

" Very enjoyable, obviously relevant, comprehensive instruction and discussion."

John Shoulders, General Sales Manager
Red Deer Toyota, Red Deer, AB

" Great day, this will help my dealership grow beyond expectations"

Geoff Phinney, Sales Manager
Amherst Toyota, Amherst, NS

" I was amazed what I learned today. It was a great experience, you guys did a great job!"

Faizel Hirji, Deal Maker
Nex 2 New Fine Cars, Calgary, AB

"Great stuff! Thank you!"

Simon Gadban, Dealer Principal
Siyam Motors, Vancouver, BC

" Very good, lots of information that I will be taking back to the dealership."

Tim Satanove, Finance Manager
Lexus of Edmonton, Edmonton, AB

" A well-paced presentation!"

Blaine Plester, Assistant Used Vehicle Manager
Feedom Ford, Edmonton, AB

" Great Course. Great speakers!"

Matthew Gaalaas, Internet Sales Executive
Competition Chevrolet, Edmonton, AB

"What parts would I recommend? All of it!"

Jason Kane, Sales Manager
Kanata Honda, Kanata, ON

" Looking forward to our future opportunities in store and online"

Amanda Morvan, Sales Manager
O'Regan's Chevrolet, Halifax, NS

" Course was very informative, lots to implement."

Tony Howell, Internet Sales
West End Nissan, Edmonton, AB

" Thanks, it has been 2 good days!"

Clara Anderson, Business Development and Marketing Manager
Pacific Honda, Vancouver, BC

" Unbelievable presentation!"

Erik Jonker, Sales Manager
Jonker Auto Group, Surrey, NBC

" Opened my eyes to the possibilities of Internet sales in combination with conventional business practices."

Corey Stevenson
Taylor Ford, Moncton, NB

" Really satisfied with the training, looking forward to the next one!"

Victor Roy, Sales & Leasing
Taylor Ford, Moncton, NB

" Excellent presentation. Great job Timo & Barry!"

Mohamed Abseh, Sales
Mohamed Abseh, Don Valley North Toyota, Markham, ON

" Excellent training!!!"

Ryan Panes, Sales Consultant
Don Valley North Hyundai, Markham, ON

" I enjoy both speakers' style of presenting... to see what our customers see every day, to understand where their frustration comes from? wow!."

Michael King, New Car Sales Manager
Don Valley North Hyundai, Markham, ON

" I got 6 leads in 2 days. This stuff works!"

Noble Roberson, Sales Manager
Jason Armstrong's Huntsville Honda, Huntsville, ON

" I've just learned so much in the 2 days that I need to re-read my notes and try to absorb the information!"

Iggie Wong, Fleet Manager
Team Chrysler, Mississuaga, ON

" Very good, very clear!"

Wennie Wong
Don Valley North Hyundai, Markham, ON

" Lots of valuable information"

Torrance Donegani
Destination Auto Group, Vancouver, BC

"I will definitely be back to refresh my processes. "

Brian Cullen, Dealer Principal
Falls Chevrolet Cadillac Buick GMC, Niagara Falls, ON

" Excellent content - the trainers keep it moving!"

Kevin Dodge, General Manager
Pembina Chrysler, Winnipeg, MB

" Excellent energy! Very fluid, fun, and informative!"

Chris Catsanos, Used Vehicle Manager
Don Valley North Hyundai, Markham, ON

" Excellent job once again, guys!"

Kirk Sharkey, Internat Manager
Bill Osborne Chevrolet Buick GMC, Kemptville, ON

" Great session!"

Bennet Polack, Internet Sales Manager
Competition Chevrolet, Edmonton, AB

" Very good, entertaining, informative! "

Cali Hyer
Gateway Toyota, Edmonton, AB

" What would I recommend? Everything! - This should be a dealer 20 platform so all levels of leadership and upper management are in sync"

Kyle Sewart
Winnipeg Honda, Winnipeg, MB

" Great session!"

Dave Zulak, General Sales Manager
Winnipeg Honda, Winnipeg, MB

" Good program, very interesting and informative!"

Brian Hickey, Internet Sales/Fleet/Leasing
North Side Mitsubishi, Edmonton, AB

" As always, very informative and up-to-date information. Barry?s a Top Trainer!"

Stuart Bendall, Fleet
West Side Mitsubishi, Edmonton, AB

" xcellent Programme, and motivating!"

Jillian Monze, Internet Appointment Coordinator
Don Valley North Auto Group, Markham, ON

"Excellent... well presented, great examples, excellent discussions!"

Bill Osborne, Dealer Principal
Bill Osborne Chevrolet, Kemptville, ON

"I was reluctant to come to this workshop because I had other areas of the business to work on, but am glad I did. If this department's going to succeed I guess it starts with me. "

Todd Richardson, General Manager
Charlesglen Toyota, Calgary, AB

"Very eye-opening material, some different ideas I never would have thought of. "

Paul Robertson, Sales
MacPhee Pontiac Buick GMC Caddilac, Dartmouth, NS

"The second day was even better than the first!"

Lionel Robins, Dealer Principal
Grand Prairie Mazda, Grand Prairie, AB

"I came to get an idea of how an Internet customer should be dealt with and my questions were answered. I would recommend it all."

Arthur Whaley, IT/BDC Manager
Dilawri Automotive Group

"Great seminar!"

Rob Haseloh, Automaxx
Calgary, AB

" Très interressant! Cela ouvre les yeux pour tous les processus qu'on doit réaménager ou instaurer."

Kristine Dumais, Coordonatrice aux ventes
Honda de Saint Jean, Saint Jean, QC

"Really good techniques, very realistic with regards to the issues getting these ideas off the ground "

Leo Bernard, Director of Marketing
Gibson Group, Edmonton, AB

"Good course and content."

Stu Haskins, Vice President and General Manager
Dueck on Marine Chevrolet Cadillac Hummer, Vancouver, BC

"Very worthwhile investment (again) of two days. Don't spread the word too much, let the other guys sleep!"

Murray Clark, Leasing & Internet Manager
Don Valley North Lexus & Toyota, Markham, ON

"Third time through, and I'm still coming back for more!"

Murray Clark, Don Valley North Auto Group
Toronto, ON

"Great Trainers! They work well together and are very knowledgeable!"

Brett Goddard, General Sales Manager
Cypress Motors, Swift Current, SK

"A whole new way of doing business. It's similar to the arrival of television."

Jasper Croy, Sales Manager
Fraser River GM, Quesnel, BC

"Great course!"

Tim Davis, General Manager
Davis Pontiac, Medicine Hat, AB

" Important que le D.G. ou le président suivent le cours. "

Richard Rivest, Directeur des ventes
Lallie Honda - Repentigny, Repentigny, QC

"Wow! Great course!! Didn't think there was that much to the Internet, but found much untapped potential!"

Braydon Denham, General Manager, Denham Ford (BC)
Cranbrook, BC

"Great marketing ideas to grow my web site!"

Kim McMurdo, Product Advisor, Charlesglen Toyota
Calgary, AB

"Excellent! "

Bill Booth, General Manager
Truro Toyota, Truro, NS

"Excellent! This training will help us very much!"

Daniel Charbonneau, Dealer Principal
Honda Ile Perrot, Ile Perrot, QC

"Great! "

Gary Pye, Dealer Principal
Pye Chevrolet, Truro, NS

"Need to get started!"

Rick Chandler, New Vehicle Sales Manager
Silverhill Acura, Calgary, AB

"Great session! Will definitely take much of what was taught and apply it to our everyday business."

Donald Chau, Assistant Used Car Manager
Richmond Hill Toyota, Richmond Hill, ON

"I would recommend all of it, it is the future!"

Gord Skakun, General Sales Manager
MGM Ford Lincoln, Red Deer, AB

" Merci! Même si on avait la structure implanter, vous nous rappelez des détails importants visant à nous améliorer pour chacun des postes du département internet. "

Simon-Pierre Daoust Theriault, Responsible des demandes Internet
Honda Ile Perrôt, Ile Perrôt, QC

"All of Day 2 was amazing! Stop training my competitors!"

Jack Varisco, Sales Manager
Richmond Hill Toyota, Toronto, ON

"What parts would I recommend? All of it - everyone in the auto/dealer business could benefit "

Fiona Hodgetts, Fiona Hodgetts
Rose City Chrysler, Welland, ON

" Very informational - came away with lots of ideas to redefine our Internet processes"

Dave Rewucki, President and General Manager
Selkirk Chrysler, Selkirk, MB

"Has given me a lot of insight"

Tyrone Young
Dilawri Group, Winnipeg, MB

"Great thought-starters! "

Doug Fulmore, Sales Manager
MacPhee Pontiac Buick GMC Caddilac, Dartmouth, NS

"This program is very comprehensive."

 

Mike Kellam, Customer Relations Manager
Gananoque Chevrolet Cadillac, Gananonque, ON

"Great opportunity!"

Serge Lafrance, Special Finance Specialist
Bytek Volkswagen, Ottawa, ON

"Quelle partie de ce programme recommandriez vous à un collègue? Tout, Vraiment ?WOW?!"

Patrick Golden, Directeur Véhicules d'occasions
Honda de Saint Jean, Saint Jean, QC

"Great course... opened our eyesto a whole new opportunity. Wonderful instructors! "

Trina Currie, Leasing and Sub-Prime Manager
Fairley & Stevens, Dartmouth, NS

"Tim & Barry... it is great to learn from two people who truly believe in what they teach!"

George Dougherty
Regency Chrysler, Quesnel, BC

" Quelle partie de ce programme recommanderiez vous à un collègue? J'aurais surtout aimé que mon patron soit venu avec moi. Toute la formation a été intéressantes et c'est l'avenir."

Pierre Carrier, Représentant
Rivière-du-Loup Honda, Riviere-du-Loup, QC

"Very effective presentation "

Tanya Petersen
Truro Toyota, Truro, NS

"I am pleased with the training. "

Danny Brown, General Manager
Taylor Ford, Moncton, NB

"Opened my eyes to what is available with process."

Gerry Bowbell, General Sales Manager
Watkin Motors, Vernon, BC

" Quelle partie de ce programme recommanderiez vour à un collègue? Je ne veux pas le recommander à mes collègues parce qu'il dort. "

Daniel Léger, Directeur usagés
Honda de Laval, Laval, QC

"Great session! "

Rob Patriquin, Pre-owned Sales Manager
Fairley & Stevens, Dartmouth, NS

"The whole process is so different from how we are currently doing business."

Mitch Trottman, Dealer Principal
Langley Chrysler, Langley, BC

"Lot's of great ideas and plans to try"

Jeff Moore, New Car Sales Manager
Barry Cullen Chev Caddilac & Chevy Trucks, Guelph, ON

"Excellent - will continue to send more of my sales consultants."

George Hill, E-Business & Lease Renewal Manager
Erinwood Ford, Mississauga, ON

"Excellent workshop, consistent, well organized, and presented. "

Christian Thompson, Sales Manager
Pye Chevrolet, Truro, NS

"I drank the Kool-Aid! Tim was an excellent facilitator, very energetic... he kept the room engaged!"

Nick Sebastian, General Manager
Rose City Dodge Chrysler, Welland, ON

"Very satisfied . Extremely valuable information. Thank you for providing this detailed roadmap."

Sam Girvan, Dealer Principal
Acadia Toyota, Moncton, NB

"Great information! I recommend that colleagues not miss any part of this day of they want to enjoy real Internet auto sales results. "

Sam Girvan, Dealer Principal
Acadia Toyota, Moncton, NB

"Thank you for such an eye-opener. I came this morning with hesitation and low expectations of what to learn, but I am walking away with a new level of excitement and hunger to learn & employ more of this info."

Colin Cuthbert, Assistant Manager
Auto/One, Vancouver, BC

"Again, great content, and extremely well presented."

Sam Girvan, Dealer Principal
Acadia Toyota, Moncton, NB

"Extremely valuable content, very well presented."

Sam Girvan, Dealer Principal
Acadia Toyota, Moncton, NB

" Thanks, great seminar. "

Justin Braby, Sales & Lease Consultant
Braby Motors, Salmon Arm, BC

" Great stuff, will come back. "

Bruno Curvo, Product Advisor
Destination Toyota, Vancouver, BC

"Extremely valuable content, very well presented."

Sam Girvan, Dealer Principal
Acadia Toyota, Moncton, NB

"This session should be attended by all Sales managers. "

Ron Dirr, Internet Sales Manager
Jim Gauthier's Waverley Chrysler Dodge Jeep, Winnipeg, MB

"Good tune up. "

Mike Merrick, BDC Manager
Performance Cars Group, St. Catharines, ON

"Great presentation, lots of useful informaton. I think our store will certainly improve with these marketing strategies. "

Tegan Wilson, Business Development Manager
Pye Chevrolet, Truro, NS

"Holy crap! We have a lot of work to do! 28 years in the business and I learned a lot today. The process actually has real "meat" to it!"

Doug McDougall, Used Car Manager
Don Valley North Lexus & Toyota, Markham, ON

"I can see now that we haven't been treating the Internet buyers like a buyer at all! This will change! "

Geoff Phinney, Sales Manager
Amherst Toyota, Amherst, NS

" Very good temp & information presented at this session. Would like to send more people to this Boot Camp."

Rico Olinger, Internet Manager
Eastside Dodge, Calgary, AB

"Most important concept: the larger idea of the website as a marketing tool not only for Internet leads, but also unsold showroom ups, lease renewals, incoming phone calls, etc."

Shelley Stewart, General Sales Manager
Birchwood Honda on Regent, Winnipeg, MB

"Great instructors, very knowledgeable. Liked the relaxed atmosphere!"

Russell Martin, Sales Manager
Whitecap Motors, Slave Lake, AB

"Great day... good content!"

Kelly Cherneski, Sales Manager
Percival Ford, Regina, SK

"Very good seminar, learned a lot of things we can do much better."

Charlie Bartolo, New Car Sales Manager
Bob Myers Chevrolet, Ajax, ON

"Excellent course!"

Bill Fielkowich, Fleet & Lease Manager
Richmond Nissan, Richmond, BC

"Do the whole course!"

Glen Peacock, General Manager
Brantford Chrysler Dodge Jeep, Brantford, ON

"Great speakers!"

John Tate, General Sales Manager
Heartland Toyota, Williams Lake, BC

"I took away great tools for staying in touch with customers and following up. I rate the program 10 out 10. I would recommend this program to my colleagues for certain. This is the best course out there. Tim was very effective and helpful."

Rashid Wahed, Sales Manager
Carter Honda, Vancouver, BC

"Great two days! "

Kevin Rittinger, Online Business Development
Cypress Motors, Swift Current, SK

"Very good and informative."

Drago Adams, President
The Adam Advertising Group, Vancouver, BC

"Great training! "

Jared Ford, Internet Specialist
Davis Pontiac, Medicine Hat, AB

"Excellent training and dialogue."

Ryan Southam, Internet Sales
Raceway Chrysler, Mississauga, ON

"This is a really good program that benefits the dealership as well as the customer."

Attila Bardos, New Vehicle Sales Manager
Charlesglen Toyota, Calgary, AB

"Awesome content. Revolutionary thinking and modelling!"

Rob Fenske, Sales Manager / Advertising Director
Auto Gallery Suzuki Subaru, Regina, SK

 

"Great course, really opened my eyes!"

Larry Callaghan, Publisher
Canadian Auto News

 

"Really liked the logical sequence of concepts."

Pat Mahaffey, Internet Sales Manager
Wood Automotive Group, Calgary, AB

"It was a great 2 days, and I think that everything covered was excellent."

Brian Renwick, Internet Sales
Nelson Toyota, Nelson, BC

"I would strongly recommend this to any dealer/sales manager I talk to. The whole program is great!"

Bob Quirion, President
Dealermine Inc.

"Terrific, terrific, terrific! I am completely satisfied!"

Karen Ulmer, Dealer Principal
Karen Ulmer Chevrolet, North Battleford, SK

"I'm spending less money on traditional advertising and getting better results using ASL."

Anthony Muzzillo, Dealer Principal
Smith GM, Kamloops, BC

"Excellent info!"

Trevor Maraj, Sales Manager
Vickar Chevrolet, Winnipeg, MB

"Great and current conet. Very well presented!!"

Ben George, General Manager
Kanata Toyota, Ottawa, MB

"Very well presented, especially for the volume of informaton given. Well done, thank you!"

Ben George, General Manager
Kanata Toyota, Ottawa, MB

"Great information, well presented!"

Calvin Burnett, General Manager
Sunshine Toyota, Winnipeg, MB

"Very informative. Lot's of information to digest, processes to be made!"

Ian Peterson, Sales Manager
Selkirk GM, Selkirk, MB

"Sell to the masses!"

Rex Gambill, Internet Manager
Mid-State RV Center, Byron, GA

"Excellent - especially the advice on getting stakeholders to buy in."

Lorne Cherry, Sales
Richmond Hill Toyota, Richmond Hill, ON

 

"Great job!"

Tri Steuart , General Manager
McKenzie Sales and Leasing, Regina, SK

"Great seminar! "

Murry Brown, Sales
Kamloops Hyundai, Kamloops, BC

"A completely different way to sell vehicles and connect with people."

Matthew Maglio, Business Development
Fraser River GM, Quesnel, BC

"An eye opener!"

Cody Bruvold, Sales
Todd Chrysler, Kamsack, SK

"Very good!"

Brent MacGrath, General Manager
Pye Chevrolet, Truro, NS

"Excellent Training Course."

Darryl Erwin, Sales Manager
Bay Subaru, Belleville, ON

"Very good session."

Ray Richardson, Vice President and General Manager
Motorcity Saturn, Whitby, ON

"You are leading the way!"

David Tingley, Dealer Principal
Regency Motors, Quesnel, BC

"Another great and informative day!"

Geoff Dickens, eMarketing Sales Manager
St. Laurent Volvo, Ottawa, ON

"There are so many aspects of this session that would benefit anyone in the dealership. It was great!"

Elaine Buzma, Customer Retention Manager
John Logan Chevrolet, Brampton, ON

"Great class, never wrote so many notes!"

Rob Ketting, Partner
Sunshine GM, Sechelt, BC

"A very good, thorough presentation on how to make Internet sales work "

Randy Novlan , Dealer Principal
Novlan Bros. Ford, Paradise Hill, SK

"A lot of information for two days!"

Stefan Hirsch, Sales Manager
Kelowna KIA, Kelowna, BC

"Most important concept: use your web site as a sales tool."

Travis Dorey, Sales
Ron MacGillivray Chevrolet, Antigonish, NS

"You covered more than my expectations."

Princess Bredonia , Business Administrator
Birchwood Infiniti Nissan, Winnipeg, MB

"Was leary of how in-depth things might be, but impressed with the research, techniques, and and automotive background of both presenters."

Travis Phillips, Internet Sales
Hillcrest Volkswagen, Halifax, NS

"Great course... it opens your eyes to another profit centre."

Adam Toner , Sales Manager
CYV Chevrolet, Woodstock, NB

"Excellent program and presentation ."

Darren Smith, Internet Sales Specialist
Sunshine GM, Sechelt, BC

" Great job guys! "

Kyle Jobin, Sales & Lease Consultant
Braby Motors, Salmon Arm, BC

"The Internet is a great way to increase business ."

Trevor Steeves, Customer Retention Manager
Tantramar Chevrolet, Amherst, NS

"Very informative, it will change the way you think and handle the Internet. The facilitator was extremely effective and informative. He did a great job explaining and demonstrating the material."

Craig Marsh, General Sales Manager
Terra Nova Motors, St. John's, NL

"The training was enlightening and was a real motivator in helping us bring our dealership into the future of the automobile industry. We can't allow ourselves to be stagnant and still expect to be successful. You have a great presence and knowledge about this subject matter. Our store will be participating in more upcoming sessions."

Glenn Roberts, Business Development Manager
Pye Chevrolet & Truro Toyota, Truro, NS

"Very productive training!"

Don Michaluk, Sales Team Leader
Saturn of Pointe West, Winnipeg, MB

"This has been a great two days, I am satisfied and glad I chose to attend."

Mike Ringrose, General Manager
Destination Toyota, Burnaby, BC

"Excellent training!"

Bob Logan, General Sales Manager
Saturn of Edmonton South, Edmonton, AB

"What parts would I recommend to a colleague? None of it... why help the competition?"

Warren Mullins, Partner and General Sales Manager
Team Nissan, Chilliwack, BC

"Outstanding! I have gone to many courses on Sales and Selling, but have never before been this captivated, interested, and jazzed. Log on and watch us go!"

David Bradburne, Sales Manager
Frontier Chrysler, Smithers, BC

"Excellent format. Enjoyed the open discussion sessions. The instructor is very well versed."

Lesley Moffat, Sales & Leasing Consultant
Milestone Mazda, Lethbridge, AB

"Totally enjoyed the Boot Camp despite the fact that it highlighted the many things we are doing incorrectly - thanks for that!"

John Giuliano, Vice President
Destination Auto Group (Toyota, Honda, Chrysler, Dodge, Jeep), Vancouver, BC

"Your 5 minute rule is an amazing WOW factor that will drive customer sales. The WOW factor will go a long way. We've gained a lot of information and knowledge that is sure to lead to definite success once implemented. Times are changing and it is time for the auto business and dealers to move forward. Awesome 2 days!"

Jacqueline Lahey, Business Development Centre Mgr
MacPhee Pontiac Buick GMC, Dartmouth, NS

"I took several concepts away that will be implemented to make Niagara Motors more profitable and productive. This is a cutting edge approach that breaks the mould and we'll be getting all dealership personnel on the same page."

David Dick
Niagara Motors, Virgil, ON

"I am very impressed. I see a real opportunity to develop an entire department with more sales and more profit."

Carlton Parker, Internet Sales
Carter GM, Burnaby, BC

"Very good content for the champions at the store."

Dylan Jonsson , Assistant General Manager
Dennis Jonsson Motor Products, Port Alberni, BC

"The trainers are well-educated, experienced, and enthusiastic. Good Job!"

Kevin MacCarthy, Internet Sales
MacCarthy Motors (Pontiac Buick, Chevrolet, GMC), Terrace, BC

"Why should our industry be stuck in the 'old sales world' when we all personally shop in the new one?"

Nancy Thompson, Internet Administrator
Cariboo Chevrolet Pontiac Buick GMC, Williams Lake, BC

"The most important concepts I took away were about the actual process and how important an Internet lead really is. It was a reality check on how to handle the email and other aspects. Great job!"

Shah Khan, General Sales Manager
Plaza Pontiac Buick GMC, North York, ON

"Love this course. Would recommend it to anyone."

Nav Mittal, Sales and Leasing Consultant
Eagle Ridge Pontiac, Vancouver, BC

"I want to thank you regarding the training, there was a lot of information given to me that will help me make more money for the dealership and for my self."

Adriano Dibiase, Internet Sales
Vickar Mitsubishi, Winnipeg, MB

"For me, the training program was 10 out of 10. I definitely would recommend it. Tim was excellent. As a man from the industry, he totally understands the battles waging in the dealership between ‘old school’ and ‘new school’ ideas and techniques. It gives him good balance and makes certain situations very clear to the students."

Rob Byskal, Internet Sales
Village Honda, Calgary, AB

"I have been in the industry for 12 years. I would highly recommend this to new people starting out and to those who have been doing this for any amount of time. Thanks to the team at ASL."

Rob Dean, Internet Sales
Crowfoot Dodge, Calgary, AB

"Bottom line, ASL is a pioneer with their innovative AND effective training program. It's very interactive and outside-the-box but more importantly it gets results. I attribute 100% of my success in Internet sales to ASL and their training. I've used typical traditional approaches in sales and I've always done well BUT after a year of using ASL's methods I can tell you they have consistently produced higher volume and easier results with a higher gross for me. I no longer have to wait for the next customer to walk onto the lot. My paycheck is only limited by the number of people I can respond to. I no longer solicit anyone... they're now coming to me. Best of all ASL's methods are always improving and they keep me up-to-date with the latest techniques and information so that I can keep ahead of everyone else in the market."

Mo Ghilan, Internet Sales
Universal Ford, Calgary, AB

"I started in automotive sales 6 months ago. With ASL's training and Internet systems I was tied as the top salesperson in the dealership for January and February with a guy who has been selling cars for 15 years. All this just from my Internet leads!"

Andrew Taylor, Internet Sales
Kelowna Dodge, Kelowna, BC

"Good job presenting the material. I'm looking forward to a strong year in Internet sales."

Steve Morrey, Dealer Principal
Morrey Auto Group, Vancouver, BC

"Great content! Very satisfied with the course."

Peter Nielsen, IT Manager
Dueck on Marine Chevrolet Cadillac Hummer, Vancouver, BC

"Really enjoyed this program. These concepts can be used on the floor as well. It makes too much sense!"

Michael Palay, Sales Consultant
Birchwood Pontiac, Winnipeg, MB

"Awesome!"

Mike Simmons, Internet Sales
Gary Moe Saturn, Red Deer, AB

"Great course!"

Adam Moore, Sales
Inland Auto Centre, Dawson Creek, BC

"Great speakers!"

John Tate, General Sales Manager
Heartland Toyota, Williams Lake, BC

"Dealer Principals need to attend this presentation!"

Dave Forster, Sales Manager
Cariboo Ford, Quesnel, BC

"Great job! The two days were well worth the investment for my team and myself!"

Tammy Moritz, Sales Manager
Gary Moe Saturn, Red Deer, AB

"Good work!"

Tony Harris, Internet Sales Manager
Tom Harris Chevrolet Cadillac, Nanaimo, BC

"The entire course was awesome, really worth the trip and the time."

Chris McQuid, Product Advisor
Silverwood Toyota, Lloydminster, AB

"Excellent program. Lot's of content. Well taught!"

Maurice Tellier, Internet Sales Manager
Saturn of Edmonton South, Edmonton, AB

"Most important concept: how much we can achieve with the right management and coaching skills."

Rob Cole, Preowned Sales Manager
Agincourt Nissan, Scarborough, ON

"Outstanding training!"

Tommi Tompkins, Marketing Executive
Grandesign / Gallatin Publishing Co., Kansas City, MO

"Both days were great, tons of useful information!"

Kirk Miller, Client Services
Comox Valley Dodge, Courtenay, BC

"Far more advanced then training from "the other guys". Well done! This is making me regret leaving my consultant days. I want to go back into sales and face the challenge of building an Internet Sales Department."

Dominic Dodge, Product Manager
AUTONET.CA, Montreal, QC

"The whole presentation was great."

Jimmy Pelk Jr., Sales Manager
Alberni Chrysler, Alberni, BC

"Well informed presenters, with great ideas and solid communications skills."

Maureen DeReus, Internet Sales Manager
Gold Key Pontiac, Surrey, BC

"Fantastic delivery and great material!"

Andre Foksowicz, Internet Sales Manager
Westminster Volkswagen, New Westminster, BC

"Great presentation - well paced and informative."

Ranjadh Toor, New Sales Manager
Prince George Motors, Prince George, BC

"Great presentation!."

John Dwerryhouse, Sales
Marine Chrysler, Vancouver, BC

"This course is awesome and the presenters are great! "

Ruan Malan, Sales Team Leader
Birchwood Pontiac, Winnipeg, MB

"The entire program is fasntastic. Well done! "

Jason Sugar, Operations Manager
Noram Auto Group, Abbotsford, BC

"Very informative and helpful"

Chris Bergen , Business Office Manager
Gustafson's Dodge Chrysler Jeep, Williams Lake, BC

 

"Well delivered. Great presentation!"

Jack Pyck, CEP
Quantec Software, Kelowna, BC

"Very helpful... your message is good for the industry and the consumer. This is the beginning of a critical and fundamental shift!"

Doug Longhurst, Manager, Projects and Research
Motor Vehicle Sales Authority of British Columbia, Burnaby, BC

Tim Driedger (of Generation Education Inc.) will work with your Sales Team to help them "buy in" on the important steps you must take to professionally handle a well-informed customer that may walk in, call in or contact your dealership with an Internet lead.  Tim mentored under Jim Pattison for 17 years, and in his role as General Manager for Toyota & Hyundai Franchises, he delivered superior financial results, along with employee retention by promoting from within.

Barry Baker - ASL's Director of Sales Training, has over 20 years sales and management experience. Barry has helped a variety of companies, including Microsoft Corporation, develop strategies for identifying, engaging, and retaining key market segments during periods of transition. Barry provides innovative sales and technical strategies to automotive dealerships in Canada from coast-to-coast; he will work with your employees to help them understand and implement the strategies and best practices that generate the most consistent and positive results.

Vic Kovacs - President and co-founder of ASL, Mr. Kovacs' vision for ASL was first as an Internet based dealership-to-dealership wholesale system. Under his leadership ASL has grown into a full vehicle management, marketing and remarketing system for automotive dealerships. Since 1972, after completing his studies at BCIT, Vic has worked within the automotive industry including 15 years in Sales Management with Mercedes, BMW, Volvo and Honda, 3 years in the Business Office setting with Ford and over 15 years with General Motors as both a trainer for GMAC and as both a business office manager and general manager. Vic is a recognized industry leader and specialist in the automotive fields of F&I, subprime, sales and sales management, fleet and leasing.

Peter Cameron-Inglis - ASL's VP of Operations & Marketing and co-founder has worked with automotive dealers throughout Canada since 1989. With a strong academic and business background Peter has been an innovator in the Canadian software industry, a keynote speaker & sales trainer, and a columnist for several industry publications. Peter has developed cutting edge solutions for telecommunication companies and has done extensive work in developing Internet based marketing and management systems for Chambers of Commerce, the Federal Government, the Province of British Columbia, the real estate industry and many other sectors including automotive.

Deanna Jay - ASL's Dealer Services Manager brings a wealth of experience from the last 15 years in Management from within the Hospitality sector as well as the call centre industry. Deanna has worked with Mr Cameron-Inglis since the formation of ASL and joined the team on a full time basis in 2003. Within her own right, Mrs. Jay is a well-respected businesswoman within the community and a prolific trainer for both sales techniques as well as the use of technology and software systems. Never being satisfied with her own level of knowledge and abilities she is committed to her continued professional development. Deanna works tirelessly at being an excellent communicator and a thorough administrator.

Pierre Camirand (of Camirand Consultants Inc.) will work with your Sales Team to help them "buy in" on the important steps you must take to professionally handle a well-informed customer that may walk in, call in or contact your dealership with an Internet lead. Pierre’s extensive wholesale and retail experience has led him to develop process-oriented approaches to showroom performance-tracking products under the REDLINE Performance banner delivering superior ROI, along with employee motivation by direct customer feedback.

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